Marketing literature copywriter

As an experienced marketing literature copywriter I can help you or your designer with your marketing writing:

  • When you don't have the time
  • When you haven’t got the specialist writing skills
  • When you just don’t have the inclination to do-it-yourself.

We should talk because I can make words work harder for you next time you are creating marketing literature such as the following:

  • Brochures, leaflets and pamphlets
  • Case studies
  • Corporate brochures
  • Data sheets
  • Invoice stuffers (billing stuffers or statement inserts)
  • Technical sales literature

CALL 01242 520 573 or email me

 


 

Marketing literature for Toyota GB.

 

More about marketing literature

Well designed and written marketing literature quickly and effectively establishes your credibility and saves time when prospects want more information about your products and services. As Bob Bly points out in his classic The Copywriter’s Handbook, even PC-literate, web-savvy consumers often want marketing literature as website access.

If I could show how your existing marketing literature could be improved, I’m sure you'd be interested. It might be as simple as a thorough copy-edit before publication, or as complex as completely redesigning your brand tone of voice. Here are some of the things I see that are often wrong with marketing collateral:

  • Marketing brochures are too technical
  • It doesn’t tell a story that takes the reader from the cover to a call to action
  • It focuses on features instead of benefits
  • There are errors of grammar, spelling and writing style
  • The words don’t work closely with the images

MArketing literature: client newsletter

Eleven tips for improved marketing literature

If you want to improve your marketing literature you could start by making sure you apply the following guidance (again, adapted from Bly):

  1. Know how your marketing literature fits into the buying process
  2. Know whether it is standalone or supported by other collateral.
  3. Know your audience
  4. Put a strong sales message on the cover
  5. Include all the information your prospect will need
  6. Organise your selling points
  7. Beak up content into bite-sized sections with subheads
  8. Make sure visuals earn their keep
  9. Tell the reader to take the next step in the buying process (call to action)
  10. Don’t forget the obvious
  11. Make your sales literature worth keeping.

It’s basic stuff with important implications for copywriting – and the success or otherwise of your promotional literature. Unfortunately, these points are often overlooked during the design of marketing literature. You really should contact me for a chat about how we can include all of these in your literature.

marketing literature: corporate brochure

Even if you can write your own marketing materials…

As you know, even if you can do your own marketing literature copywriting, hiring a freelancer often makes sense and represents a good investment. As a marketing manager or business owner, you must have noticed how hard it can be to ring fence a few hours each week for creative thinking and wordsmithing – I know I did when I held marketing management positions. That’s where, as your copywriter, I can do what I specialise in while you get on with what you do best for your organisation.

Clearly, with my help you'll get that vital marketing literature writing off your to-do list and working for you in print or online. I wonder when you'll contact me for a no-obligation chat about your copywriting requirements?

The benefits include these…

When we work together on your copywriting project you will enjoy benefits including the following:

  • Cost-effective writing when needed – without the overhead when you don't
  • A fresh perspective on your business and products
  • Get vital copywriting off your to-do list
  • Save time – I can probably write faster than you
  • Save money &8211; my hourly rate is probably lower than yours too…

Let’s talk

I’ve been successfully creating, managing and writing marketing literature projects for years. I’ve done it client-side, in a PR agency and as a freelancer since 2006. Imagine how all that experience could help you and your organisation when you need to create marketing literature.

Now I'd like to show you how I can add value to your marketing, technical, PR or online communications – including your marketing literature.

Please call me on 01242 520 573 or email me

 

 

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