Since being approached by Tewkesbury-based Mosaique Design in 2007, I've been fortunate to work with them on a long run of newsletters, technical data sheets and trade advertising features designed to promote the sale of genuine Toyota parts to the UK independent motor repairer (IMR) sector.
Copyright Toyota GB (images reproduced with permission)
My work as Mosaique Design's copywriter drew on the following:
All in all, the package of technical copywriter skills that engage IMRs and clearly communicate Toyota's product and service benefits.
Following the success of my first technical feature on exhausts and catalytic converters, I was commissioned to write an ongoing series of technical/marketing product focus pieces to accompany the quarterly newsletters. In each case, a key objective was to combine useful technical information with a clear message about the benefits of genuine Toyota parts.
As well as newsletter and technical feature copywriting, I also wrote a series of multi-page advertising feature articles (once called 'advertorials') for the quarterly trade magazine Original, a promotional vehicle providing a dedicated platform for vehicle manufacturers to communicate their genuine parts offers directly to the IMR market.
Whether you're in the automotive sector or not, would your business benefit from the technical copywriter skills that help Toyota GB keep their IMRs informed – and encourage IMRs to buy genuine Toyota parts?
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