Copywriter for Mosaique
Design and Toyota GB


Since being approached by Tewkesbury-based Mosaique Design in 2007, I've been fortunate to work with them on a long run of newsletters, technical data sheets and trade advertising features designed to promote the sale of genuine Toyota parts to the UK independent motor repairer (IMR) sector.

Client newsletter copywriting for Toyota GB.

Copyright Toyota GB (images reproduced with permission)

Newsletter copywriting

My work as Mosaique Design's copywriter drew on the following:

  • Ability to work closely with Mosaique's creative team
  • Interviewing and relationship-building skills – to obtain information from trade personnel
  • The ability to work to Toyota style guidelines
  • A fascination for the subject – it's vital as a copywriter...
  • Quick technical understanding of automotive technology
  • An understanding of the difference between features and benefits
  • Budget and deadline management skills
  • Gloucestershire-based for responsiveness
  • Consistency and fresh copywriting over many issues
  • Clear, creative technical copywriting

All in all, the package of technical copywriter skills that engage IMRs and clearly communicate Toyota's product and service benefits.

Newsletter copywriting for Toyota GB.

Newsletter spread for Toyota GB.

Remanufactured parts newsletter spread for Toyota GB.

Another newsletter spread for Toyota GB.

Product focus technical features

Following the success of my first technical feature on exhausts and catalytic converters, I was commissioned to write an ongoing series of technical/marketing product focus pieces to accompany the quarterly newsletters. In each case, a key objective was to combine useful technical information with a clear message about the benefits of genuine Toyota parts.

Product focus on cabin air filters for Toyota.

Product focus on alternators for Toyota.

Advertising feature copywriting

As well as newsletter and technical feature copywriting, I also wrote a series of multi-page advertising feature articles (once called 'advertorials') for the quarterly trade magazine Original, a promotional vehicle providing a dedicated platform for vehicle manufacturers to communicate their genuine parts offers directly to the IMR market.

Advertising feature writing for Toyota GB.

I can help you with your automotive copywriting too

Whether you're in the automotive sector or not, would your business benefit from the technical copywriter skills that help Toyota GB keep their IMRs informed – and encourage IMRs to buy genuine Toyota parts?

Please call now on 01242 520 573 or email me

Automotive Copywriter – Al Hidden Copywriter







Professional Body

Member of the Professional Copywriters' Network

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