Do you need to source engaging newsletter content for a customer, employee or other stakeholder publication? If so, maybe you don’t have the time, the specialist skills or the inclination to research and write those articles yourself. And even if you could, you’ve probably got a to-do list full of other important business tasks that make much better use of your unique skills.
As an experienced copywriter who has worked extensively in public relations, I have the skills and experience that can help when you need sparkling newsletter content. I can help you get newsletter articles off your to-do list. If you're planning a newsletter we should talk, because I can write the engaging content you want...
Creating newsletter content draws on a wide range of skills and experience: research skills where only a story outline exists; editing skills where a story comes from an existing source, as is often the way when you want to give those stories extra exposure; and of course, writing skills, whatever the origin of the piece.
Your newsletter gives you a great opportunity to control the message and its delivery in ways that aren’t always possible in the trade or general media. You also have complete control over the format of the newsletter. Four, eight or twelve-pages are common, with the newsletter being published in print and/or as a PDF for emailing or downloading from your website. It may even be built into an email – which creates demand for engaging email newsletter content.
In many years of writing content for newsletters, I’ve rarely faced a situation where there was a shortage of ideas for newsletter articles. However, just in case this is a problem for you, the following is a useful checklist of newsletter story ideas based on those originally published in Bob Bly’s standard text The Copywriter’s Bible:
When you entrust me to write your charity or company newsletter content, you get a reliable, creative copywriter who brings unique experience in sales and marketing, PR and copywriting. Over the years I’ve written numerous newsletters for organisations in fields as diverse as the following:
You can see newsletter content examples elsewhere on this site.
Since 2007, I’ve written content for and edited a regular quarterly newsletter for the North Devon Animal Ambulance, a voluntary charity based in Barnstaple. During this time, I’ve taken the NDAA Newsletter from a rough-and-ready two-sided MS Word document to a professionally printed, full colour 12-page newsletter that has transformed the charity’s fund-raising. In this case, I also do the layout and DTP work on the newsletter. That’s not a service I normally offer; officially, I’m ‘words only’.
My newsletter content writing services aren’t just for people and organisations who can’t write their own articles. Even if you could do so yourself, I’m sure you understand that hiring a freelance professional makes practical and financial sense. While I get on with researching and writing your newsletter content, you can focus on other tasks where your unique skills are best deployed. It really does make sense, as many a marketing manager has discovered.
If you are planning a newsletter, I'd like to show you how my newsletter content writing could help you. Naturally, there’s no-obligation when we have an initial chat.
Please contact me.
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