A tight deadline, 56,000 words and newsletter stories reflecting life in the UK's largest metropolitan area. That was the challenge I faced when I was asked to do the copywriting for the inaugural issue of the Metropolitan Police Service's Safer Neighbourhoods four-page A5 newsletter for Tongue Tied limited and their client, Euro RSCG Riley.
Community policing is a vital part of the Met's work in more than 600 wards, each of which has a Safer Neighbourhoods team. These are highly accessible and visible teams working closely with the capital's local communities to identify the issues that most affect people's feelings of well-being and safety, and work with the community to take corrective action. What better way to promote this co-operation than with well-written newsletter articles delivered to millions of households.
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
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Travel writing by the Gloucestershire travel copywriter who engages nearly 200k The Local Answer readers every month.
I craft powerful brochure copywriting that supports your brand and your business.
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words.
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