Outsource your copywriting

So you want to outsource your copywriting?

As an experienced Gloucestershire copywriter, I can help. If you’re like most of my clients, you’re looking for a copywriter because you don’t have the time, the specialist skills or the inclination to create the written content you need.

If you’re based in the UK or the European Community, we should talk, because I specialise in creating engaging marketing, technical, website and PR copy for organisations like yours… I’ll help you get copywriting off your to-do list so it can work hard for you in print or online…

CALL 01242 520573 or email for advice or a quote




More about outsourcing copywriting

First of all, I’d like to ask you about your expectations from outsourcing your copy. Are you simply looking for the cheapest possible written content? If so, that’s fine, but I must warn you about the dangers and say from the start that this isn’t my thing. I don’t do ’10 website pages for $50’ or whatever the online copy mills are offering these days. If that’s all you can afford, I’ll save your time, count myself out now and allow you to find a copywriter elsewhere. But just before you go…

Don’t be seduced by cheap outsourced copywriting

Cheap outsourced copy may be tempting, especially when you’re on a budget. But will it really be good, well-written, effective copy? Chances are that it won’t. That’s because lots of outsourced copy is produced by ‘writers’ with a poor grasp of English and a limited understanding of marketing and business. And of course, when they have to churn out content they simply won’t have the time to create copy that will serve you well into the future. What’s more (if you are wanting to outsource website or SEO copywriting), Google’s regular algorithm updates put more emphasis than ever on quality copy that reads well and relevant to your readers. In short, copywriting that is valuable to your site visitors – and you don’t get that for peanuts!

Great value copywriting

My approach is different. It clearly works because most of my writing is repeat business for a loyal following of regular clients and customers who come to me on recommendation. They understand that if you’re going to outsource copywriting, cheap is rarely the best. Instead, they prefer to entrust their copy to an experienced writer who offers great value. I’ve never been accused of overcharging and my clients enjoy levels of customer service that no offshore copy mill can possibly offer. So can you.

Forget ‘bid’ sites for your copywriting

I’ve had clients come to me after outsourcing copy overseas. They’ve paid more, but they’ve got much more in return. The same applies with bidding sites such as Elance. As a matter of principle I don’t bid on these sites. Copywriting isn’t a commodity that you can buy on price alone. What’s more, I’ve heard too many stories about clients who have put work out to these sites, got dirt cheap prices, but then been let down and disappointed. That’s when they came back to their regular suppliers for outsourced copy, graphic design or other creative services… like mine.

Copy when needed – without the permanent overhead

What’s more, by outsourcing copywriting, you can hire writing power ‘by the hour’ when you need it – without the costly overhead of a full-time staff writer. You can pick and choose among specialist skills (such as my web/SEO, technical and PR writing capability) too.

And even if you can write copy yourself, I’m sure you understand why outsourcing can be so useful. If you’ve ever tried to find a couple of hours for creative thinking and copywriting amid the hustle and bustle of a busy marketing department, you’ll know what I mean. Wouldn’t it be a much better use of your time to outsource your copy to someone who specialises in writing, does it all day long, and doesn’t face the distractions that you face. That’s me – and while I get on with what I do best, you can concentrate on the business tasks where your unique contribution is most valuable.

More reasons to outsource your copy to me

There endeth the sermon. If you’re in any doubt about the quality of the work that I do, please look at the portfolio material that you can view on or from my website. This isn’t copywriting that you can buy for a few pounds, but it’s copywriting that will help you define and differentiate your organisation. Copy that will engage, persuade and sell to your customers and prospective customers.

When you outsource your copywriting to me, you get much more than just a man and a word processor, a scribe or a wordsmith. I’ve come to freelance copywriting after a varied career in sales, marketing management, technical writing, copywriting and PR. When you entrust your copy to me you automatically benefit from that experience and knowledge. I wonder when you’ll contact me to harness that experience and knowledge for your organisation?

Versatility and reliability

You get my versatility and flexibility too, the ability to write you engaging original copy on a wide range of topics: from automotive engineering to meditation; aerospace to animal welfare. And you get the reliability that means your copy deadline will be met. It’s what I’ve built my reputation as a freelance copywriter on since 2006.

Take the next step towards outsourcing your copywriting

Whatever your reasons for wanting to outsource copywriting, I’d like to show you what I can do for you and your organisation

Please contact me.




Professional Body

Member of the Professional Copywriters' Network

Watch Industry Copywriter

Do you need to get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Uchi Horology Series

Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing


 

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

A Copywriter's A to Z of the Baselworld Watch Show

Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...

Copywriter for Watch Companies - Baselworld A to Z
 

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Defence Industry Client Case Study Writer

Style & Fashion Writer

Copywriting for businesses in the style, fashion and watch industries...

Gloucestershire Style & Fashion Writer

PORTFOLIO

Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

Automotive Copywriter

Writing about cars, car parts and the businesses that mend and drive them.

automotive copywriter for audi vw specialist centre website

Engineering Copywriter

Experienced copywriter seeks more engineering copywriting opportunities – read more

Image of engineering copywriting samples

Luxury Watch Writer

Writing digital and conventional copy for, and about, luxury watch brands...

Luxury watch writer

Executive chauffeurs

Need a copywriter who understands your industry? Click the image!
 

copywriter for chaffeur businesses

Get words working harder for your UK helicopter business

Experienced copywriter seeks more helicopter-related UK writing opportunities – read more

Travel Copywriter

Here's one I wrote earlier. My take on Öckerö, Sweden. Wanderlust, I'm coming...
 

Bikes are a great way to get around on Ockero

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?

As Featured in Gloucestershire's The Local Answer

Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...

Local Answer Travel Writer & Fashion Writer

READ MY LATEST BLOG POST

Visit Copywriters Gloucestershire: Writing Now