Press Release Writing

Public Relations (PR) is 'free advertising', without what has been described as ‘the taint of commercialism’. A skilled press release writer is the ally you need to get your news story ready for news-hungry editors. And then there’s ‘advertising equivalent value’ – editorial based on your release is likely to be worth about three times the advertising rate-card value of the space it occupies in a publication. What’s not to like?

Best of all, I can help when you don't have the time, the specialist skills or the inclination to write your own PR materials. If that sounds familiar, we should talk...

Please call 01242 520 573 or email for advice or a quote

More about your press release writing

Who’s going to write the press releases you need to send out to your targeted publications? Even if you’ve got the writing skills, do you really have the time to be your organisation’s press release writer? That’s where an experienced PR writer comes into their own, gets press release writing off your to-do list and helps free your time for other business tasks – as I did for bespoke furniture designpreneur Britta Curley in 2014.

What’s your press release writer going to write about anyway?

How creative do you want to be? Here are some of the news stories that press release writers write about:

  • New products and services
  • Exhibitions and shows
  • Website launches
  • Market research or survey results
  • Other company events
  • New clients
  • Charity involvement
  • Sponsorships
  • Office or factory openings

Are you struggling to identify interesting press release ideas? If so, please contact me. As an experienced press release copywriter, one of my services is helping you identify the wealth of available PR opportunities.

The secrets of effective press releases

The following are some must-have characteristics of a strong press release:

  • A genuinely interesting and newsworthy story
  • Relevance to the target readership
  • An engaging headline (subject line for email press releases)
  • Attention-grabbing quality
  • Avoidance of an overtly ‘salesy’ approach
  • Good English usage (it should be a given for a PR copywriter)
  • Correct structure (there’s a 'right' and a 'wrong' way to write releases)
  • Appropriate use of SEO keywords (for SEO press releases)
  • Suitable written style (third person)
  • Avoidance of clichés and inappropriate jargon

In the hands of an inexperienced press release creator it’s easy to get these wrong. But press release writing needn’t be like that. A professional press release copywriter is used to writing releases like yours. Why struggle? Let them help you out.

How will you harness the power of your releases?

Whether you’re announcing new Gloucestershire premises, or a major new client, your story deserves to be converted into a press release. When you’re targeting print media or want to write an SEO press release for PRWeb or other online press release submission services, this experienced press release author can help you.

The next step towards benefiting from my press release writing service

If you’ve got a story you’ve got a PR opportunity. This PR writer help you. To learn more, please call me on 01242 520 573 or email me now






Professional Body

Member of the Professional Copywriters' Network

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