Product brochure copywriter

There’s a great story behind your products and services. Who’ll write the product brochure that tells it?

If one type of marketing literature combines technical and marketing messages most effectively it’s probably your product brochure (or product leaflet). Whether you’re selling a small electrical component, a Bentley, or massive engineering equipment, there’s usually a role for a product brochure and a story to tell. And I can help you tell it...

  • Generating sales leads
  • Providing clear product information – a key function of a product brochure
  • Emphasising customer benefits of your products
  • Helping sales teams to win orders
  • Improving perceptions of your organisation

If you don't have the time, the special skills or the inclination to craft the copy for your product brochure, I can help.

CALL 01242 520 573 or email me

More about choosing product brochure writers

Product brochure for commercial flooring


Should you write your own product brochure copy?

Do you really have the time or skill to write the new product brochure or product datasheet you urgently need? Too often, DIY product brochure design and copywriting shows that it was created by non-pro designers and writers. That’s where experienced freelance support comes into its own. Of course, if you’re a marketing or design agency you’ll already understand the value of using a skilled copywriter:

  • Writing skill when needed – no overhead when it isn’t
  • Fresh ideas and new perspectives
  • Fast writing that helps you meet your deadlines
  • Near-instant writing power when your workload increases
  • Convenient local service (from a locally-based brochure copywriter)


Product brochure copywriter – domestic security products


Avoid the mistakes DIY product brochure writers make

Even a simple product literature represents a significant investment. Why risk making the mistakes that amateurs often make when they choose the DIY brochure route?

  • Over-writing
  • Too much content
  • Over designing (including poor typeface and colour decisions)
  • Poor balance between emotional and rational appeal of your product
  • Excessive descriptive content and background info

Save budget with copyediting and rewriting

Don’t worry if you’ve already written your copy or you want to update an existing brochure. My copyediting and rewriting service can polish and refine your draft. It’s not as good as starting from scratch but it can help you stretch a hard-pressed marketing budget further.

Product brochure characteristics and benefits

As the name suggests, product brochures typically focus on your products (or services) and what these mean to your customers. They also tend to be design-led with plenty of images and graphics – usually a lower copy-to-image ratio than some other marketing materials. Product brochures deliver the following advantages and benefits:

  • Flexibility for conveying information
  • The perfect platform for presenting product details
  • Plenty of space for powerful, informative photography
  • Product brochures tend to be retained longer than some other marketing communications
  • Neutral tone of voice enhances their versatility


Product brochure copywriter for Cooper Security.

Suggested uses for a product brochure?

A well-designed and well-written product brochure can do one or more of the following. A really well written brochure may be able to do all of them:

  • Complement mailshots
  • Encourage enquiries
  • Support sales people
  • Provide a durable product reference source
  • Engage show and exhibition visitors
  • Inform journalists and shareholders
  • Support bid applications
  • Reassure purchasers after they have bought the product

Next step to your product brochure copywriting…

So what will you use your product brochure for? How can I help you create a brochure that you (or your client) will be proud of?

Fore more information, please call 01242 520 573 or email me







Professional Body

Member of the Professional Copywriters' Network

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