SEO copywriter for Gloucestershire and beyond (AL Hidden picture)

SEO copywriter

Your web designer is screaming for the SEO copy to complete your new website – without it, the site won't go live! Or you know you need SEO copy, but you don't feel confident writing it yourself. Or you just have a nagging feeling that your existing website isn't pulling its weight in Google's search engine results pages (SERPS).
You've realised that you urgently need high-quality SEO copy for a website or blog. Unfortunately, you just don't have the time or the specialised SEO writing skills to do it yourself. After all, it's got to be well-written, human and search-engine friendly. I can help. Since going freelance in 2006 (and before that), I've researched and written engaging copy for hundreds of SEO pages (probably thousands to be honest – I've been too busy writing for clients to keep count) that humans find useful and relevant and search engines like Google find irresistible.
So how can I help you and your business be more successful in online search? We should talk, because I help words work harder for your human site visitors and the search engines...

CALL now on 01242 520 573 or email me

SEO copywriter for AUDI VW Specialist Centre website

More on SEO copywriting

As a skilled, experienced SEO copywriter based in Cheltenham, Gloucestershire, I've done my '10,000 hours' in the art and craft of SEO writing. I write for website pages, articles, blogs, e-commerce product descriptions and online PR on subjects as diverse as engineering, watches, aerospace, construction and travel. Above all, I use my skill and experience to craft the words that you (or your clients) don't want to (or can't) write. I take your copywriting problem away and get SEO copy off your to-do list and out in the market where it can work hard for you – while you get on with building your business...
Here are a few of the organisations that already benefit from my SEO copywriting:

If I could show you how to improve your SEO copy, you'd want my help wouldn't you? Not all 'SEO copywriters' write effectively for humans and search engines. Are you an SEO specialist, a website developer/designer who understands search-friendly web design, or a site owner who wants to do better in Google? We should talk...


SEO copywriter for the Uchi Horology Series

Well-written SEO copy helps organic search

If you know the keywords people use to find your site (or your client's) you need to write content and build an effective net of pages around discrete page-keyword sets to succeed in organic search. Sure, you could put your trust Pay Per Click (PPC), such as Google AdWords, but that only works while you keep throwing money into it. And of course, we know that only a small percentage of site visits come from paid ads. One of the reasons for this is that web searchers are naturally suspicious of paid-for search results.

It's an investment in your website

On the other hand, because it attracts organic (FREE) search results, well-written SEO-copywritten pages are an investment in your online presence. As you build up that net of pages featuring good SEO copywriting, you cumulatively increase the ability of your site to attract organic search results...

SEO copy isn't the be-all-and-end-all of search engine optimisation, but it's an important component that many people overlook when they build a site or have one designed and built.


SEO and Website copywriter for Anstee Coil Technology

What kind of SEO writing do you need?

Fortunately, though they can never fully compensate for poorly designed and structured website architecture, my SEO writing services can help with copywriting such as the following:


SEO blog post writer for travel industry


SEO copywriter for Azure Chauffeur-driven Luxury Cars (website screen shot)

What will I do for you?

A typical SEO copywriting assignment starts with a thorough briefing. My objective is always to deliver the best possible copy for you, not necessarily the most copy for me to write. So, if you hadn't already thought about getting some professional SEO input, I may recommend that you seek the advice of a trusted search engine optimisation specialist, probably one of the following:
  • Graham Baylis, Serendipity Online Marketing (Hereford)
  • Andy Ocock, Above The Fold (Cheltenham
  • Darren Moloney, All Things Web (Swindon)
After they've done their research into the online search environment for your business, identified keywords and allocated them to discrete page-keyword sets, I get to work.

SEO specialist Serendipity Onmline Marketing

Everything starts with a thorough fact-finding interview

First, I'll conduct a thorough fact-finding interview with you to understand your business and brand in the context of each SEO page I'll be writing. Ideally, this will be face-to face if you are in Gloucestershire or surrounding counties. If you are further away it will usually be a phone interview.
Next, for each researched page topic, I'll write suitable content to engage human visitors as well as appealing to the search engines. Expect this to include the following:
  • A strong headline
  • One or two powerful introductory paragraphs summarising your key message(s) for the page; I like to get the key messages in quickly at the top of the page.
  • A top call to action.
  • A longer section expanding on the topic. This is for site visitors who want to read more. This gives sufficient word count to carry a set of keywords and phrases without 'keyword stuffing'. It also allows your page to include enough content to show Google that yours is a serious website page for the topic. The days of 'thin content' and 100 words of copy are gone. Provided content is well-written, useful and relevant, Google likes to see more rather than less – 700–1000 words is a recommended minimum these days.
  • By the way, if you want a minimalist 'copy light' look to your page, you can achieve this with brief copy introductions leading to linked user-revealed copy. Your website developer can create the architecture for this.
  • Placement of primary and subsidiary keywords within natural copy. By including subheads, bulleted lists and judicious bold text, good readability (the user experience) is delivered and keywords can be embedded at points that will indicate their importance to Google.
  • As well as writing for SEO, each page will be structured using the proven copywriting principles of AIDA (Awareness, Interest, Desire and Action).
  • At the end of the copy, a strong secondary call to action will lead the page visitor to your Contact page.

SEO copywriter for engineering (Evoke Supplies screenshot)

I can help with your SEO copywriting

Let me ask you again, do you really have the time or specialised SEO copy writing skills to turn those keywords into content that humans and search engines will love? If you fancy a go, here are a few recommended reference sources that may help you:

  • Letting Go of the Words by Janice (Ginny) Redish
  • Hot Text by Jonathan and Lisa Price
  • Web Copy That Sells by Maria Veloso
  • Killer Web Content by Gerry McGovern
  • Nicely Said by Nicole Fenton and Kate Kiefer Lee


Writing SEO copy isn't as easy as people think

That said, writing good SEO copy (copy that reads naturally for humans and is effective with the search engines) is not as easy as it sounds. I've often seen senior managers struggling for weeks and months to write a few pages of SEO copy before calling me in and getting the job done in a few days. I'll bet that, whether you're an SEO services provider, an SME owner-manager or a marketing manager, you've got lots of other important things to do (and your hourly rate is higher than mine)...

I write while you get on with other business tasks

As you probably know, even if you can write copy, hiring a specialist SEO copywriter often makes sense for you or your clients. I write while you get on with other business activities that only you can do.
As an experienced UK copywriter with SEO skills, I can help you – just as my SEO writing already helps other businesses (including SEO experts themselves) who recognise the value of needing my special skills.

SEO copywriter for Tewkesbury's Geckota Ltd (screenshot)

Content is king – I'll help you write it

As search engines become more sophisticated, professional SEO writing has never been more important for your website. That's why a skilled copywriter with a solid grounding in marketing and copywriting are essential for effective SEO pages, SEO press release writing and other online content creation...

SEO copywriter for Elliot Oliver Sales & Lettings (website screenshot)

Take the next step

Don't overlook the value of professional SEO copywriters for on-page optimisation that complements search-engine optimised website architecture. What works for the organisations above can also work for yours – as my portfolio shows.
As an experienced SEO copywriter who comes from a conventional copywriting background, I can transform your website copy – and my previous experience in sales, marketing management, technical writing and PR comes free! Could your content work harder in the search engines? Let's see what I can do for your website copy.
Get more information about my SEO copywriting services and arrange your no-obligation SEO copywriting consultation before your competitor does.

CALL 01242 520 573 or email me


SEO copywriter for Gloucestershire (Al Hidden image)


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