SEO press release writing

I'm an experienced copywriter based in Gloucestershire. I do online press release writing for various organisations – crafting the words that they don't have the time, specialist skills or inclination to write themselves. I get SEO press release writing off your to-do list and out on the Internet where it can work for you. You don't have to read any more now, let's talk.

CALL 01242 520573 or email for advice or a quote


seo press release copywriting: example of IES press release:

More about SEO press release writing

Press releases are a key component of public relations (PR). Now online PR (‘SEO PR’) has come of age with sites such as PRWeb and the use of the SEO press release. When you hire a skilled SEO press release writer the benefits from SEO PR include these:

  • Get online PR writing off your to-do list.
  • Use the web to get news stories to online editors.
  • SEO press releases can drive traffic to your site.
  • Enjoy low-cost publicity.
  • Online press releases can help improve your SERPS rankings.
  • Display your SEO PR on your own website.
  • Increase your link popularity with quality inbound links (each online press release allows links with controlled anchor text).

As a means of building inbound links, appearing on the Google News press release service, or getting your story spotted by editors, regular online press release submission is an acknowledged tool. Are you doing all you can to harness the power of the SEO press release?

The same principles – only the medium has changed

The basic structure of SEO press releases is similar to conventional releases. The content simply needs adaptation for online delivery, optimisation for the web and links to identified website pages.

The challenges of SEO press release writing

Whether you use a search engine marketing (SEM) specialist to place your online PR or you do it yourself, you face the challenge of crafting your release – even when your to-do list is packed with other pressing tasks.

If you don’t have the time or specialist skills it makes sense to use an experienced press release writer who understands the challenges of writing for SEO press release distribution. That’s where I can help.

The main elements of the SEO press release

The principles of effective online press release writing transfer smoothly from conventional releases to optimized press release services. Here’s a typical online news release format.


The headline announces what's new. It’s the attention grabber that captures the essence of the release – typically in around 80 characters (including spaces).


This is the release date for the press release – just as we’ve always done.

Company details

The name of the organisation that’s distributing the story.

Introductory paragraph

Here we capture the essence of your story (the Who? What? Where? When? Why? Which? and How? in one paragraph).

The details of the story.

Given that a typical SEO press release is about 700 words long, the body of the release has several paragraphs, which progress the story logically. As for all elements of the press release (except for quotes), the body is written in the third person.


Where possible, include relevant quotes from a suitably qualified individual. These may be in the run of the text or featured highlight quotes. They should read naturally.

Organisational background

Online press releases conclude with a resource box or editors’ notes section giving background about the company. Unlike traditional press releases, this section forms part of the published release and counts towards the total word count.

Contact details

While it’s great when a press release appears online, it’s especially rewarding to be called by an editor who wants to do a feature based on your story. Make it easy for them to contact you.

My SEO press release service

Based on your brief, I’ll work with you to research and write your SEO press release. You may wish to supply me with key story elements or let me speak with colleagues and customers. I’ll also need the main SEO keywords and key-phrases for the website pages to which you want to link the press release (typically five or six pages per release).

Using this information I’ll draft a release and apply SEO copywriting principles to place the identified keywords. I’ll then give you the press release text so you can add any required graphic material and submit it through your chosen online press release submission service.


online pr copywriting: Monaco yacht show pr

Your SEO PR – the next step?

Imagine how your business would benefit from me writing a much-needed online press release (or a series of releases). For a chat about your SEO press release project, please contact me



Professional Body

Member of the Professional Copywriters' Network

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