You need well-written online or print articles about fashion and style? Great! I'm an experienced copywriter based in Cheltenham, Gloucestershire. I may be able to help with your fashion copywriting. It depends on what you want, so let's have a chat.
In June 2018, Uchi Clothing launched its new Uchi Horology Collection of timepiece art – initially with watch-related art prints and t-shirts,. I was delighted to get involved with Michael Langley, the creative force behind Uchi – and a brand ambassador for watch brand Geckota too. What a thrill it was to be able write about Uchi, art works, Le Mans, Steve McQueen, the Heuer Monaco racing chronograph and more for the Uchi website. It was heaven for a watch industry copywriter who adores design and motor racing...
If it's about watches, or maybe clothing product descriptions for your own website or Amazon, I can often craft engaging content when you or your client don't have the time, specialist skills or inclination to write. And if by any chance it's not a topic or a product that really catches my imagination, don't worry. I may be able to find another excellent freelance fashion copywriter who is perfect for you and your brand.
On several occasions now, I've worked with Shetland-based knitwear entrepreneur Mati Ventrillon to tell the story of her brand, the history of Fair Isle knitwear including its role in twentieth-century fashion, and the place of the Mati Ventriillon brands in the future preservation of these luxury garments.
My work on Mati's website copy has included scene-setting pieces about the history of Fair Isle knitwear, product descriptions and website content supporting the Mati Ventrillon, MV Collection and Artisans brands.
In each case, writing was preceeded by long discussion with Mati to understand her brand and its positioning as an authentic luxury Fair Isle craft product. I spent hours reading up on the history of Fair Isle knitwear, as well as editing and rewriting Mati's own notes. Throughout the writing process I worked closely with my French-Venezualan client to interpret her vision and develop the new ideas and messages that our collaboration prompted. And always, as is so often the case, against a tight website launch timescale.
From website content to press releases and brochure copy, I use my freelance writing skills to get copywriting off your to-do list and out in the market so it can work for you. Please forget cheap copy mill articles, using manufacturers' own product descriptions (Google will hate you for it), or $5-an-article rubbish from an overseas 'website content writer' who doesn't have English as their first language!
When I write for you, what you get are properly researched and written pieces that we'll both be proud of. Yes, I think we should talk about your style and fashion copywriting...
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
How to guarantee your next flight is on an A380 superjumbo https://t.co/0mBmt6GW1X via @@TelegraphTravel
To get watch lovers into the mood for Baselworld 2019 – my A to Z Review of Baselworld 2018 https://t.co/0UOuTmk2za
The Craziest Car Commercial Of The 1980s Involved Launching A Car Off An Aircraft Carrier And Strapping It To A Sub… https://t.co/dews1JSPnv
Lot's of new examples of my work as a case study copywriter – https://t.co/xw5MbeEMk4
Updated page about my work as copywriter for the watch market https://t.co/3BvsUh0UbX
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...