As an experienced technical brochure copywriter I can help with your writing when you don't have the time, specialist skills or desire to do it yourself. We should talk, because I can make dry technical content much more engaging for your customers...
Have you got a technical product to promote? Need a technical brochure copywriter or engineering brochure copywriter? Not sure whether you have the time or the specialised writing skills to get the perfect balance between technical accuracy and marketing orientation and do your product or service full justice in print? If I could show you how I could make your brochure copywriting easier, you'd want my help wouldn't you?
Interesting? You really should contact me for a chat about your technical brochure project.
Although not an engineer, I’ve worked with and written about technology ranging from construction and aerospace to PCB antennae and mobile telephony. I’ve written technical brochures and data sheets on topics including high-temperature gas filtration, security products and commercial flooring.
Incidentally, I’m also a trained technical author who’s worked on technical manuals and procedures for Airbus (including the A380 Tooling & Equipment Manual), Rolls-Royce (Ground Support Equipment Manual) and other organisations.
Having worked with engineers and other technical people, I understand how technical flair doesn’t automatically come with brochure-writing skills. This is particularly so when a technical guide or brochure is destined for marketing purposes. Besides, busy engineers usually have to-do lists packed with other important technical tasks – and that much-needed technical brochure still has to be written. That’s where, in conjunction with your graphic designer, my skills as a freelance tech brochure copywriter can help get your technical brochure written.
As your technical brochure copywriter, I’ll bring the following to your project:
And as you know, even if you could write your own technical brochure content, hiring a professional copywriter often makes sense. While I do what I do best, your time is freed up to do what you do best for your organisation.
Just as marketing brochures often contain technical content, so your brochure may have a promotional purpose. An obvious difference will be the greater amount of technical information in a tech brochure and the use of jargon or technical language (but never sacrificing clear communication) if appropriate for your readers. Otherwise, all the general characteristics of good brochure writing should be present in technical brochure copywriting:
Clearly, despite the marketing power of the Internet, brochures remain important. Customers and prospects still like something they can hold, read, annotate and retain. But only if it’s been well written by someone with finely-honed technical brochure writing skills. I wonder when you'll contact me for a chat about your project?
As a technical brochure copywriter, I'd like to show you what I can do for your organisation. Please call me on 01242 520 573 or email me.
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