Technical brochure copywriter

As an experienced technical brochure copywriter I can help with your writing when you don't have the time, specialist skills or desire to do it yourself. We should talk, because I can make dry technical content much more engaging for your customers...

CALL 01242 520 573 or email for a quote

 


 

Product focus on cabin air filters for Toyota.

 

 

More about choosing a
technical brochure copywriter

 

Have you got a technical product to promote? Need a technical brochure copywriter or engineering brochure copywriter? Not sure whether you have the time or the specialised writing skills to get the perfect balance between technical accuracy and marketing orientation and do your product or service full justice in print? If I could show you how I could make your brochure copywriting easier, you'd want my help wouldn't you?

  • Persuasive benefit-led writing
  • Authoritative writing that reads well – even for non-technical audiences
  • Clear communication of technical information
  • Answering customer questions and pre-handling objections

Interesting? You really should contact me for a chat about your technical brochure project.

An experienced product brochure copywriter

Although not an engineer, I’ve worked with and written about technology ranging from construction and aerospace to PCB antennae and mobile telephony. I’ve written technical brochures and data sheets on topics including high-temperature gas filtration, security products and commercial flooring.

Incidentally, I’m also a trained technical author who’s worked on technical manuals and procedures for Airbus (including the A380 Tooling & Equipment Manual), Rolls-Royce (Ground Support Equipment Manual) and other organisations.

technical brochure copywriter: glosfume brochure.

 

Turning technology into engaging technical brochures

 

Having worked with engineers and other technical people, I understand how technical flair doesn’t automatically come with brochure-writing skills. This is particularly so when a technical guide or brochure is destined for marketing purposes. Besides, busy engineers usually have to-do lists packed with other important technical tasks – and that much-needed technical brochure still has to be written. That’s where, in conjunction with your graphic designer, my skills as a freelance tech brochure copywriter can help get your technical brochure written.

My skills as your technical brochure copywriter

As your technical brochure copywriter, I’ll bring the following to your project:

  • Clear writing – for data sheets or a substantial product brochure
  • The ability to focus on your readers’ needs
  • Research and interview skills needed to obtain information
  • Persuasive conversion of technical features into customer benefits
  • Understanding of brochure layout
  • Experience of working with designers on technical brochure copywriting
  • Technical pragmatism balanced with creativity
  • Technical editing skills to polish your existing content (and save you money)

And as you know, even if you could write your own technical brochure content, hiring a professional copywriter often makes sense. While I do what I do best, your time is freed up to do what you do best for your organisation.

Technical brochure for security products.

 

The main characteristics of a technical brochure?

 

Just as marketing brochures often contain technical content, so your brochure may have a promotional purpose. An obvious difference will be the greater amount of technical information in a tech brochure and the use of jargon or technical language (but never sacrificing clear communication) if appropriate for your readers. Otherwise, all the general characteristics of good brochure writing should be present in technical brochure copywriting:

  • Communication begins on the cover.
  • The content’s ‘story’ progresses logically from start to conclusion.
  • Use of the appropriate tone by your technical brochure copywriter.
  • Emphasis on benefits.
  • Credibility through authoritative writing and specificity.
  • Claims and technical details are properly supported.
  • Lively copy by technical brochure copywriters keeps content interesting.
  • Information is always accurate and relevant to the reader.
  • The brochure culminates in a clear call to action.
  • Correct punctuation and good writing-style support your credibility.

Hard copy technical brochures are still important

Clearly, despite the marketing power of the Internet, brochures remain important. Customers and prospects still like something they can hold, read, annotate and retain. But only if it’s been well written by someone with finely-honed technical brochure writing skills. I wonder when you'll contact me for a chat about your project?

 

Technical brochure for environmental consultancy.

Let's talk

 

As a technical brochure copywriter, I'd like to show you what I can do for your organisation. Please call me on 01242 520 573 or email me.

 

Related content


Technical copywriter

 

 

 

 

Professional Body

Member of the Professional Copywriters' Network

Watch Industry Copywriter

Do you need to get writing about watches off your to-do list? Click the image below...

Watch industry copywriter

Uchi Horology Series

Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing


 

What clients say

'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say

Travel & Holiday Copywriter

Website copywriter for a top cycling holidays company...

Travel, Tourism & Holiday copywriter

A Copywriter's A to Z of the Baselworld Watch Show

Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...

Copywriter for Watch Companies - Baselworld A to Z
 

Harness the power of customer case studies

They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here

Defence Industry Client Case Study Writer

Style & Fashion Writer

Copywriting for businesses in the style, fashion and watch industries...

Gloucestershire Style & Fashion Writer

PORTFOLIO

Projects for clients facing similar copywriting challenges to you – read more

copywriter portfolio

Automotive Copywriter

Writing about cars, car parts and the businesses that mend and drive them.

automotive copywriter for audi vw specialist centre website

Engineering Copywriter

Experienced copywriter seeks more engineering copywriting opportunities – read more

Image of engineering copywriting samples

Luxury Watch Writer

Writing digital and conventional copy for, and about, luxury watch brands...

Luxury watch writer

Executive chauffeurs

Need a copywriter who understands your industry? Click the image!
 

copywriter for chaffeur businesses

Get words working harder for your UK helicopter business

Experienced copywriter seeks more helicopter-related UK writing opportunities – read more

Travel Copywriter

Here's one I wrote earlier. My take on Öckerö, Sweden. Wanderlust, I'm coming...
 

Bikes are a great way to get around on Ockero

How Good is your Website Content?

You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...

Handout for How Good is your Website Content?

As Featured in Gloucestershire's The Local Answer

Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...

Local Answer Travel Writer & Fashion Writer

READ MY LATEST BLOG POST

Visit Copywriters Gloucestershire: Writing Now