I'm an experienced trade article writer based in Gloucestershire. I can help you by researching and writing the article that you or your clients don't have the time, specialist writing skills or inclination to write yourselves. I'll help you get trade article writing or local business press article writing off your to-do list and out in the market where it can work hard for you. We should talk because my writing skills can make your business life easier...
Why are you looking for a trade article writer? If you’re like some of my other clients, it could be because you’ve got an opportunity to get into your trade magazine or newspaper. They want an article, but you don’t have the time, the specialist writing skills or the inclination to write it yourself. That was the case when I wrote a piece for Cheltenham-based PSU a couple of years ago. And in a previous PR life, I regularly wrote trade articles that appeared with our clients’ bylines in building industry publications.
You could hire a full-blown PR agency to write the piece for you – but PR agencies cost money and they may not be cost-effective for a one-off article. So responsibility falls back on you or one of your colleagues. But even if you or your marketing manager have the writing ability, do you really have the time to sit down and craft those trade magazine articles? When the pressure's on, it often makes sense to use the services of a skilled freelancer. I wonder when you'll get in touch to learn more? PSU Technology Group did recently when they needed copywriting support for a 30th Anniversary Business Promotion in Cotswold Life Business & Professional...
I’ve often worked for clients who have someone with writing skills, but where that person is immersed in other business management tasks and struggles to find time for the hands-on writing. It’s all very well saying you’ll allocate Monday afternoon or Thursday morning to write, but when the phones are ringing and a queue of people is vying for your attention, it’s hard to get the headspace you need for writing and the oh-so-important editing that follows. Here's what I created for PSU Technology Group:
Clearly, that's where I can help you. I write every day, it’s what I do all the time and its what I’ve been doing for years. Indeed, when I worked for a Gloucestershire PR agency, I wrote many think pieces and business profiles (mainly for the building products and construction materials sector).
Has a friendly editor invited a piece on a particular topic? Or perhaps you’ve pitched a piece yourself. Whatever the subject matter, with trade journal articles you need to avoid a warmed-over sales pitch or blatant plugging of your business. The secret with trade articles is to deliver an informative, ‘clippable’ piece that gives an objective perspective on a topical subject. Of course, you can work in a bit of self-promotion but it needs to be subtle.
From interviewing industry sources to writing and editing the final article, I can help you all the way with your trade article. I can even ghost write it for you, so I do the writing work while you or a colleague take the byline – and the credit.
Interested? I'd like to show you what I can do for you, so let’s talk about your trade article writing.
Please contact me.
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