Web design copywriting

A web designer who also writes well is in a strong position (as is a copywriter who understands design). If you can do web design copywriting as well as you design websites you’re a very special animal. That’s a great USP to have. However, if copywriting isn't your strength and you'd like to add it to the services you offer, I can help...

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01242 520 573 or email for advice or a quote
 

A rare breed in web design copywriting

In my experience, most web designers simply don’t have the time or the skills to create more than basic copy – they're a reare breed if they can. That’s not a criticism: it’s a fact. Which is why the traditional agency model of designer and writer developed – and why most freelance web designers can benefit from a skilled copywriting partner.

Clients often procrastinate over supplying copy

The alternative is to wait for the client to supply the website copy you need (but will it be strong SEO copy written around properly researched keyword sets?). Unfortunately, as I see all too often, time-poor clients often procrastinate about creating the content their new site needs…

That’s when they seek professional help

I regularly see the consequences, as websites are ‘finished’, but the copy still consists of blocks of lorem ipsum placeholder text &8211; or the tired old content that the MD cobbled together for their first generation site… The result? Somebody suddenly realises that copy is needed and the project grinds to a halt while the nominated 'writer' in the client company tries to integrate page keyword sets and company information. This is when they often seek help from a professional website design copywriter.

As well as being frustrating for the client, who is eager to see their finished site go live, these delays often mean that the web designer can’t invoice for all or part of the work they’ve done.

A skilled freelance copywriter complements your team

If you are that client, please consider how a skilled freelancer can complement your team and help your web designer. For a start, they should be sufficiently self-starting to drive copywriting off your to-do list and into the design process. And while they do so, you can get on with the other business tasks where you can make your best contribution to the business.

A web design copywriter can enhance a designer’s offer

The same applies if you’re a web designer. You can get on with the web design and development that you do best, confident in the knowledge that your copywriter is working with your client to create the required content.

Best of all, once you’ve found a good Web and SEO copywriter (not every web design copywriter is good at both), you can add their skills to your service offer with confidence. That’s another differentiator for your business.

Website owner or designer? I can help

Whether you’re the client or the website designer? I can help you get web design copy off to-do lists and online where it can earn its keep. What’s more, I’m skilled with both optimised and non-optimised web copy.

For more information, please contact me.


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