I'd already worked on a couple of building-related websites for Cheltenham-based CutPasteCreate when they introduced me to Leckhampton (Cheltenham) based Acorn Landscapes in conjunction with a new website development project.
Like so many garden designers and landscaping businesses, Acorn faced the challenge of managing a heavy garden design and landscaping workload with the identified need to completely overhaul their website. As well as including massively increased visual content, a key part of the brief involved a requirement for more than 20 new pages of SEO copy.
The client's busy schedule meant that fact-finding had to be an evening activity – made easy by my local base and commitment to make the research phase as convenient as possible. During fact-finding I drew out and highlighted a wealth of experience and customer benefits.
Once again a client was amazed to see their business interpreted by an objective outsider – albeit one with experience in building, garden design and hard landscaping. The client's initial doubt that I'd be able to write the required quantity of quality SEO copy was quickly dispelled when he saw the rich, benefit-laden site content.
Within weeks of the site's Spring 2010 launch, CutPasteCreate's underlying site architecture and my SEO copy is already reaping results with new garden design and landscaping enquiries.
Would your landscaping or garden design website benefit from some inspired new content – and a copywriter who once sat on the RHS Chelsea Flower Show Gardens Committee?
I know my Bradstone from my pergolas so contact your Gloucestershire copywriter now.
Do you need to get writing about watches off your to-do list? Click the image below...
Watch Industry Copywriter for the Uchi Horology Series of timepiece art prints and clothing
Harness my experience in aerospace, aerospace tech pubs and aviation copywriting. Click the image...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
How to guarantee your next flight is on an A380 superjumbo https://t.co/0mBmt6GW1X via @@TelegraphTravel
To get watch lovers into the mood for Baselworld 2019 – my A to Z Review of Baselworld 2018 https://t.co/0UOuTmk2za
The Craziest Car Commercial Of The 1980s Involved Launching A Car Off An Aircraft Carrier And Strapping It To A Sub… https://t.co/dews1JSPnv
Lot's of new examples of my work as a case study copywriter – https://t.co/xw5MbeEMk4
Updated page about my work as copywriter for the watch market https://t.co/3BvsUh0UbX
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click here to get in touch...