When Iconnet, a Gloucester digital agency located in the shadow of the city's impressive cathedral, redesigned their website, they kindly invited me to write the copy – and several client case studies to be included on the single-page site. I was a known quantity to them as we'd already collaborated on projects for Metalock UK and London-based speciality insurance brokers John Ansell & Partners.
As happens so often, I took the Iconnet brief and got on with what I do best – while they looked after a very busy workload in their speciality areas of bespoke website development, managed web services and bespoke app design. I helped Iconnet to get vital copywriting of their to-do list and I can do the same for you.
As well as writing the copy for the new Iconnet website, I was also commissioned to research and write three client case studies for ASH property, ARRK Europe, Marketing Gloucester, SEA (Systems Engineering & Assessment Ltd). As with all my case studies, these present the project successes in a calm, controlled way – with a client or customer doing a large part of the talking in a 'show don't tell' way of presenting the benefits of doing business with you.
As usual when I research and write customer case studies (or 'client success stories'), I took away the brief and contacted Iconnet's clients directly. With interviews behind me, I then wrote first draft copy before submitting it to the customer for review. After incorporating a handful of minor amends, the case studies went to Iconnet for final approval, before getting a stylish graphic treatment and being incorporated into the new website.
Take a look at Iconnet's client case studies on their new site and imagine how we could harness the power of similar write-once-use-many-times documents to promote your business:
Here are some suggestions:
With Google clamouring for high-quality written content on websites, professionally written case studies like Iconnet's fit the bill perfectly.
For more information and a no-obligation quotation, please do what Iconnet did: call me on 01242 520 573 or email me
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Projects for clients facing similar copywriting challenges to you – read more
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