Website and case
studies for Iconnet

When Iconnet, a Gloucester digital agency located in the shadow of the city's impressive cathedral, redesigned their website, they kindly invited me to write the copy – and several client case studies to be included on the single-page site. I was a known quantity to them as we'd already collaborated on projects for Metalock UK and London-based speciality insurance brokers John Ansell & Partners.

website copy for digital agency iconnet

As happens so often, I took the Iconnet brief and got on with what I do best – while they looked after a very busy workload in their speciality areas of bespoke website development, managed web services and bespoke app design. I helped Iconnet to get vital copywriting of their to-do list and I can do the same for you.

Please call 01242 520 573 or email me


ASH Chartered Surveyors case study copywriting for Iconnet



More than just website copy

As well as writing the copy for the new Iconnet website, I was also commissioned to research and write three client case studies for ASH property, ARRK Europe, Marketing Gloucester, SEA (Systems Engineering & Assessment Ltd). As with all my case studies, these present the project successes in a calm, controlled way – with a client or customer doing a large part of the talking in a 'show don't tell' way of presenting the benefits of doing business with you.

client case study writer for iconnet

As usual when I research and write customer case studies (or 'client success stories'), I took away the brief and contacted Iconnet's clients directly. With interviews behind me, I then wrote first draft copy before submitting it to the customer for review. After incorporating a handful of minor amends, the case studies went to Iconnet for final approval, before getting a stylish graphic treatment and being incorporated into the new website.

client case study writer for iconnet

Take a look at Iconnet's client case studies on their new site and imagine how we could harness the power of similar write-once-use-many-times documents to promote your business:

Here are some suggestions:

  • On your website
  • Mailed out in the post
  • In electronic direct marketing (EDM)
  • In brochures
  • To accompany press releases
  • Referenced with your social media

I'll help you keep Google happy

With Google clamouring for high-quality written content on websites, professionally written case studies like Iconnet's fit the bill perfectly.

For more information and a no-obligation quotation, please do what Iconnet did: call me on 01242 520 573 or email me


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