You could be based in Lerwick, up at the north of Yell or, like my client Mati Ventrillon, over on Fair Isle. Whether you support the oil industry, play your part in Shetland tourism, export to the mainland or, like Mati, make and sell traditional Shetland craft products, your website is probably key to yur business success.
You probably know how important well-written website copy is to promote your products and services online. A picture may be worth a thousand words but it's the words that sell, whether you run a fish farm out in the voe, or a holiday cottage down on Burra. Now, all you need is help with writing that content...
Google has always advocated the importance of quaity content. From Santa Clara, California, to Aith in Shetland, çontent is king and the message has never been clearer. Since the introduction of the Penguin, Panda and Hummingbird algorithm changes (no Google Otter yet, but who knows...), high quality written content, that's meaningful and relevant to your site visitors, has never been more important Forget the keyword-stuffed content that worked 10 years ago; you need intelligent, original, writing that helps and informs your website visitors.
Knowing you need website copywriting is one thing. But if you're like many of the clients I already write website and SEO copy for, you may not have the time, specialist skills or inclination to write the copy your new or existing website needs.
You wouldn't believe how often new websites are officially 'finished', while the web designer chases the client for content – sometimes the delay lasts months. If that's your new site, all your investment in website architecture and design is wasted until the copy is written and the site can go live. Even if you can write your own copy, is this really the best use of your time and skills? Just a thought...
That's where I come in, as a skilled, experienced SEO and website (there's an important difference) copywriter. Best of all, although I'm not a Shetlander, I have strong family and business links with Shetland – and I visit regularly. In fact, I've already written website copy for your fellow Shetlanders (enough to claim that, if not a Shetland website copywriter, I'm at least a 'copywriter for Shetland businesses'.
No one can argue with that. My unique perspective as an informed outsider really helped me when I wrote for businesses such as Uradale Organics and Mati Ventrillon Fair Isle Knitwear. Now I want to do more, which is why I'd urge you to get in touch for a free initial consultation about copywriting for your Shetland business.
Maybe you supply Shetland or markets further away, like Mati or the team at Uradale Organics. Perhaps you're the end-user of copywriting services or a Shetland-based marketing services business, design consultancy, website designer or online marketing consultant.
Whatever your organisation and however website copywriting has to work for you, we should have a chat. Don't delay, please contact me on 01242 520 573 or email me
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Projects for clients facing similar copywriting challenges to you – read more
Travel writing by the Gloucestershire travel copywriter who engages nearly 200k The Local Answer readers every month.
I craft powerful brochure copywriting that supports your brand and your business.
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words.
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