Having spent the first 15 years of my career in the construction materials industry, much of it working with concrete products, I was thrilled when Martin Clarke OBE, the chief executive of the British Precast Concrete Federation, contacted me for help with a rather special project – being book content author for the trade body's 50th Anniversary yearbook.
As well as being a great opportunity to research and write case study articles about some of the last 50 years' most exciting precast concrete projects, I was excited to catch up with Martin, with whom I'd last worked when he was marketing manager at ARC Group in the 1980s. I've come a long way from writing reports on the UK pressure pipe market and concrete bricks to being a construction copywriter...
To celebrate precast concrete from the 1960s to the present, the British Precast Concrete Federation had commissioned a large format hard-backed, gold-blocked coffee-table book documenting use of this versatile material during the last five decades.
After taking Martin's brief (and borrowing 50 years' worth of Concrete Quarterly back issues) I researched and proposed a suite of project articles representing high-points in precast concrete design and construction. I then researched and wrote the case studies before suggesting and helping to source accompanying images.
After minor edits, the results of my work (I was just one of many chapter contributors involved in the project) were sent to the publishers for incorporation into the 183-page full colour book.
The benefits to Martin and British Precast of using my writing skills and experience for the project included the following:
With the content researched, written and delivered on-time, and accepted with minimal amends, the publication process went ahead. The next I heard was when a file copy of the finished yearbook dropped through my letterbox – accompanied by a very kind personal letter of thanks from Andrew R Dix FCIPS, the president of British Precast.
Are you responsible for creating a publication like the BPCF's 50th Anniversary yearbook? Whether you are in the building materials sector or another area of industry, my research and book content author skills could help your publication be similarly successful.
For more information, a free consultation and a quotation for your writing project, please call me now on 01242 520 573 or email me
Do you need to get writing about watches off your to-do list? Click the image below...
'Engaging copy...more web enquiries...excellent results...pure genius as always.' – see what my clients say
Take a copywriter for watch companies (me) Then mention 'Baselworld'. Here's what it's all about – from A to Z...
They're a powerful write-once-use-many-times way to get customers to sell the benefits of your products and services in their words – learn more here
Projects for clients facing similar copywriting challenges to you – read more
Experienced copywriter seeks more engineering copywriting opportunities – read more
Experienced copywriter seeks more helicopter-related UK writing opportunities – read more
Do you agree with last-minute zip-merging? My answer: Yes. What do you think? https://t.co/lVoSXSwF3t
BUSINESS BRIEFING: Breitling by Georges! https://t.co/7syGkFoDR2
You missed my October 2014 Business Kitchen mini workshop in Cheltenham? Read the handout notes...
Could you use some of the writing that engages Gloucestershire readers of The Local Answer? Click on the image to discover more...