Are you responsible for creating marketing or technical information in the helicopter industry? Whether you work in helicopter components, helicopter manufacture or helicopter flight operations, you probably have marketing messages that need to be disseminated. Or perhaps you work for a design or PR agency with helicopter aviation clients?
Whatever your involvement in the helicopter industry, do you have the time or the specialist writing skills to get that vital copywriting off your to-do list? Why keep those marketing messages in a low hover when a skilled freelance copywriter with helicopter exposure could help you make the transition into soaring high altitude marketing or technical communication in print or online?
That’s where I can help you, as an experienced, sensibly priced marketing and technical copywriter with the added benefit of a useful helicopter CV ranging from heli-logging in the Swiss Alps to mountain flying exposure in British Columbia. It all adds up to more engagement and passion for promoting your rotary wing business - and being able to understand the special communication challenges that you face.
Interested? Please contact me. to see how we can get words working more effectively for your helicopter business – and free more of your time to do what only you can do for your organisation.
As the following highlights of my 'helo CV' reveal, I’ve always been fascinated by the ‘angry palm trees’, those collections of, as someone once described a helicopter, ‘thousands of mechanical components flying in close formation’.
My first helicopter flight experience came in the late 1980s when, travelling in south-eastern Switzerland, I ended up spending a week in the left-hand seat of an Aerospatiale SA 315 Lama operated by a heli-logging crew from a remote Alpine village.
Later, when I studied technical authorship and technical communication, I wrote a project on safe-boarding procedures for light helicopters on non-scheduled flights. This work, researched with the help of Polo Aviation, the Transportation Safety Board of Canada, British Columbia Institute of Technology (BCIT) and others helped me towards a Distinction in my CGLI qualifications in Communication of Technical Information.
An unexpected, but very much appreciated consequence of this work came when my project was commended by J P W Friedberger, then Chief Executive of the British Helicopter Advisory Board in The Rotorhead, who said: ‘...a thoroughly sound and useful piece of work. On behalf of the helicopter industry I am very grateful to you.’
Based on my research, I later wrote an article on helicopter safety entitled Sting in the tail.
With these qualifications I got into technical publications and technical copywriting with Bristol-based Piper Group plc (now part of BAE Systems) and began six years of copywriting and long engineering-content writing for Airbus UK, Rolls-Royce plc and other Piper Group clients.
During this period I started work on a first novel (completed, but as yet unpublished) with substantial helicopter aviation content. Inspired by an incident I uncovered during the work I did for my CGLI paper. Research for my novel involved several research trips to British Columbia and help from Joe Fiorante, (managing partner at Camp Fiorante Matthews), a leading Vancouver-based helicopter aviation lawyer, TSB Canada and R.J. Waldron and Co. Ltd., a specialist air-accident investigation business based in Richmond, B.C.
As part of my research for the book, I also spent a week flying around the British Columbian Rockies near Revelstoke in one of Alpine Helicopters’ Bell-212s. The experience gained added meaning and poignancy because we were in the mountains on 11 September 2001. Back in the UK, Gloucestershire-based helicopter operator Heliflight was also very helpful when I needed some last-minute Bell 206b JetRanger insights.
When I set up my own freelance copywriting business in 2006, it was always one of my objectives to write for the helicopter industry. An exciting opportunity came in conjunction with SEO consultant Neil Tufano (Great Position!) and Cheltenham web designers MA Design Ltd. On a project for Staverton, Gloucestershire-based Rise Helicopters.
The work included additional web pages for their site, online PR and SEO article writing. The subject matter? A diverse mix of helicopter-related topics covering everything from helicopter trial lessons and private helicopter hire to the commercial pilots licence (CPL-H) and how to become a helicopter pilot. My work, just one part of a much larger web project, contributed to the improved online success of Rise Helicopters.
So there you have it, my ‘helo CV’ in a nutshell. Whether you are a helicopter operator or you promote heli-skiing or heli-hiking travel, my interests and experience, allied to my professional skills as one of the leading copywriters in Gloucestershire could help to differentiate and promote your business.
For a no-obligation chat about how I could help promote your helicopter-related business, please call me on 01242 520 573 or email me
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